Yes, PR Does Still Matter in Blockchain, Despite Balaji’s Advice
[May 24 8:41 AM]
1 / 1 Relevant items tagged with #Web3Marketing2024
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Are Sideline Skeptics Crypto’s Biggest Enemy or Greatest Strength?
[May 23 12:08 PM]
Wake Up, Web3: Your Marketing Is Fueling a Bot Epidemic
[May 23 11:52 AM] We need airdrops and KOL campaigns that, instead of creating empty buzz and boosting vanity metrics, convert real committed users, build brand relationships, and bring large rewards to engaged communities, says Filip Wielanier, co-founder of…
Jeff Kauffman: Decentralized Social Will Revolutionize Marketing
[May 23 7:44 AM] The rise of Farcaster and portable “social graphs” will change the relationship between brand marketers and end-users, says the founder of JUMP, a network for Web3 branding executives.
Without Wallet Awareness, We’re Just Building Another Web2
[May 23 7:23 AM] To unlock the full potential of Web3, it’s imperative for marketers to personalize content based on the pseudonymous data in your wallet, says PeteCoin, VP of Growth, Serotonin.
On-Chain Ads Are Finally Here, in a Win for Privacy and User Experience
[May 22 7:00 AM] Cookies, pop-ups, and sketchy device fingerprinting are on their way out. Web3 users will control their online identities and be served relevant ads.
How a Liquidity Protocol Marketer Mines Web3’s ‘Most Sacred Data’
[May 21 1:53 PM] Yakov Sychev is the CMO of cross-chain liquidity protocol Eywa. He is helping marketers understand user journeys between Web 2 and Web3.
Web3 Marketing Startup Spindl Launches On-Chain Ad Network
[May 21 7:00 AM] Crypto wallet activity is a better way to find sales prospects than "weird, sketchy Web2 data," says Spindl CEO (and Facebook vet) Antonio Garcia Martinez.
Web3 Marketing Needs Some of Apple’s Secret Sauce
[May 20 8:23 AM] By speaking the language of Web2, the blockchain world will not only be understood but also embraced as the natural evolution of the World Wide Web.
Hamster Wheel: Telegram’s Social Gaming Brings Millions to Crypto
[May 20 7:48 AM] Telegram’s Hamster Kombat game has amassed 8 million users in four weeks. It shows how gaming could be a potent tool for Web3 projects looking for audiences.
How Web3 Marketing Changes the Game
[May 20 7:37 AM] Web3 promises a new relationship between brands and consumers. Fewer cookies and less tracking. More participation and ownership. This feature is part of CoinDesk's Web3 Marketing Week.