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Google to require FCA registration for crypto ads targeting the UK

[yesterday 7:26 AM] Google said that advertisers who want to promote crypto exchanges and software wallets in the United Kingdom must be registered with the FCA.

Marketing shouldn’t be the scapegoat in crypto

[Nov 27 7:00 PM] Responsible marketing in crypto cultivates transparency, education and trust, serving as a critical tool for project legitimacy and industry growth.

Perplexity AI’s ad integration plan draws shock, mockery: ‘This company is toast’

[Aug 23 8:56 PM] The company reportedly intends to charge a much higher-than-average premium for ad space in its AI-powered search engine.

Wen Lambo? Lamborghini answers with new Animoca Web3 partnership

[Aug 8 12:25 PM] Increasingly more industries are adopting blockchain technology to grow their brand awareness, including luxury car makers.

No, a Sponsored Labeled Crypto Press Release Is Not An Alternative to Editorial Coverage

[May 23 9:44 AM] Earned media is often more valuable for Web3 projects than pay-to-play posts, Tal Harel says.

Web3 Marketing Needs Some of Apple’s Secret Sauce

[May 20 8:23 AM] By speaking the language of Web2, the blockchain world will not only be understood but also embraced as the natural evolution of the World Wide Web.

Crypto in the well and snake villain star in FCA’s pixelated animation

[Dec 14, 2023 3:12 AM] The United Kingdom’s financial regulator has published a pixelated, video game-styled Wild West cartoon to enlighten investors.

Web3 Attribution Platform Spindl Teams Up With AppsFlyer to Improve Blockchain Gaming Analytics

[Dec 4, 2023 8:00 AM] The two firms will be integrating their data sets to allow developers to map their user journeys which span Web2 events - like clicks and app installs - and Web3 events like NFT mints.

Swiss crypto bank Seba rebrands to Amina amid global expansion

[Nov 30, 2023 6:00 PM] Seba’s new name, Amina, stems from “transamination,” meaning transference of one compound to another, symbolizing bringing different types of banking together.

Spanish regulators set precedent with crypto ad violations case

[Nov 9, 2023 2:53 AM] The National Securities Market Commission accuses Spanish technology provider Miolos of noncompliance with cryptocurrency regulations established in January 2022.

5 Strategies for Acquiring Users On-Chain

[Nov 6, 2023 7:48 AM] From airdrops to advertising, CoinList's Alex Topchishvili examines the effective ways crypto projects entice crypto traders to become longterm customers.

UK financial watchdog restricts Binance partner from issuing crypto ads

[Oct 10, 2023 9:30 AM] The Financial Conduct Authority’s marketing requirements for crypto firms went into effect on Oct. 8, requiring some to partner with local companies for compliance.

Binance Announces UK Domain Compliant With New Crypto Promotion Rules

[Oct 7, 2023 1:30 PM] Crypto trading giant Binance has launched a new domain for U.K. customers under Britain’s updated regulations for financial promotions. The exchange will offer retail users in the country only those products and services that comply with the latest…

UK FCA gives unregistered crypto firms ‘final warning’ on ads regime compliance

[Sep 21, 2023 11:00 AM] The financial regulator expressed its frustration at the lack of engagement from crypto firms in a strongly worded letter.

UK financial watchdog could give crypto firms until January 2024 for marketing compliance

[Sep 7, 2023 11:29 AM] Companies offering crypto services to U.K. residents have an Oct. 8 deadline to run “clear, fair and not misleading” marketing campaigns, but some could have until Jan. 8.

Bitcoin ETF Applications Are Bitcoin's Best Marketing Strategy

[Aug 31, 2023 10:07 AM]

Digital marketing will become Web3's next major use case, says report

[Jul 26, 2023 10:41 PM] More than 70 startups have raised over $600 million in the embryonic Web3 digital marketing sector.

AI automation could take over 50% of today’s work activity by 2045: McKinsey

[Jun 14, 2023 11:25 PM] Management consulting firm McKinsey & Co believes AI will have the “biggest impact” on high-wage workers.

UK Bans ‘Refer a Friend’ Bonuses With Tougher Crypto Marketing Rules

[Jun 9, 2023 9:30 PM] Businesses marketing crypto assets to U.K. consumers will have to abide by stricter advertising rules presented by the country’s financial watchdog. These include prohibiting ‘refer a friend’ bonuses for the industry as well as introducing a…

Orange-Pilling Secrets From An Ad Copywriter

[May 6, 2023 6:00 AM] This is an opinion editorial by SV, the editor-in-chief of BitcoinMaxiNews.com and a former professional advertising copywriter.After getting seriously into Bitcoin a while back, I decided to approach the subject of orange-pilling — which basically…

36% of the top 1,000 crypto projects went silent on blogging this year

[May 3, 2023 6:51 PM] A whopping 35.8% of the world’s largest crypto projects haven’t uploaded a single blog post in 2023, according to blockchain marketing agency Guerilla Buzz.

FTX logos and promotional material still everywhere despite bankruptcy proceedings

[Nov 28, 2022 12:00 PM] Though some officials have removed all traces of their deals with FTX, the firm's branding still appears on a few sports venues and merchandise.